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I am sure you are thinking WHAAAAA?  There is an art to social media?  Don't you just post when you want? Like when you have a giant margarita or your kid says the cutest thing or when you see the cutest cat video ever and you want to share with your friends.  The answer is yes and no.  Yes you "just post" but there is way more to the way social media works.  You are building the brand of you.  You are not just sharing/selling a product you are selling who you are as a human.  

 This might sound silly, but you need to think about how often you post on Facebook.   I am not talking about oils here.  I am talking about your life.  Posting about you.  I post A MINIMUM of once a day.  It is super important that you are actively posting because you may post something about your new Instant Pot (glorious gem that pot it) and someone may like it, then tomorrow when you post about oils Facebook will show them your post (because they like you, they said so when they clicked like)  I’m NOT TALKING ABOUT OILS HERE GUYS.  I am just talking about you brand.  

This might sound silly, but you need to think about how often you post on Facebook.   I am not talking about oils here.  I am talking about your life.  Posting about you.  I post A MINIMUM of once a day.  It is super important that you are actively posting because you may post something about your new Instant Pot (glorious gem that pot it) and someone may like it, then tomorrow when you post about oils Facebook will show them your post (because they like you, they said so when they clicked like)  I’m NOT TALKING ABOUT OILS HERE GUYS.  I am just talking about you brand.  

 Make sure your message is consistent and represents you. Find your target market, what you are good at. Don’t overshare…post 5 times about your everyday life for every 1 time you post about your oils. Work harder on the brand of you. Don’t use other people’s words…don’t click the “share” button. Choose ONE thing and go all in. Don't argue or debate online with others. It is so hard sometimes but it is really important.  You are not going to change anyone's mind about their belief but you may lose future customers and damage your brand.     Define your personal brand:  Who am I? what do I love? what do I enjoy?  Think about the things you like.  Make a list!  What do you have to offer people?  My brand is being a realistically OK parent,  Being an advocate, loving my work at home life,  crazy hilarious borderline inappropriate sense of humor, and loving the ish out of my friends and family.  I stay pretty consistent with those things but I am still building my brand.  It won’t happen overnight but it for sure won’t happen if I don’t start.    While you are getting started, think before you post.  “Am I offering something that will help someone?  Make them laugh?  Make them smile? Is it consistent with my brand?  Is this what I want people to think when they think about me?”

Make sure your message is consistent and represents you. Find your target market, what you are good at. Don’t overshare…post 5 times about your everyday life for every 1 time you post about your oils. Work harder on the brand of you. Don’t use other people’s words…don’t click the “share” button. Choose ONE thing and go all in. Don't argue or debate online with others. It is so hard sometimes but it is really important.  You are not going to change anyone's mind about their belief but you may lose future customers and damage your brand.   

Define your personal brand:

Who am I? what do I love? what do I enjoy?  Think about the things you like.  Make a list!  What do you have to offer people?  My brand is being a realistically OK parent,  Being an advocate, loving my work at home life,  crazy hilarious borderline inappropriate sense of humor, and loving the ish out of my friends and family.  I stay pretty consistent with those things but I am still building my brand.  It won’t happen overnight but it for sure won’t happen if I don’t start.  

While you are getting started, think before you post.  “Am I offering something that will help someone?  Make them laugh?  Make them smile? Is it consistent with my brand?  Is this what I want people to think when they think about me?”

 LAAAAAAAAWWDDDD have mercy please, pretty please with sugar on top DO NOT be the person that people unfollow (they will,  I do) because you are always negative.  Social Media (especially if you are trying to create a brand and a business) is not the place to air your dirty laundry and talk about everything that is horrible.     I’m not saying you can't keep it real or be vulnerable.  There are times that we have bad days and you can put it out there but you can do that without sounding negative.  You can actually put a positive spin on it.  Don’t post about your terrible headache...for the love of all things oily you just got done posting how the oils changed your health!  Reach out to a friend in private to talk about the things that are making you mad in life. People go to social media to escape reality not dwell in someone else's.  Everything going wrong today?  Awesome...take a pic with your favorite calming oil and say "It has been a stepped in dog puke, coffee on my shirt, left my sunglasses at the grocery store kinda day... #givemeallthevalor #sometimelifeisntshiny #andthatsok"  Ya feel me?  SPIN IT!  Use the bad to relate to people.  I promise people will say "ME TOO" rather than scrolling past your angry rant.  

LAAAAAAAAWWDDDD have mercy please, pretty please with sugar on top DO NOT be the person that people unfollow (they will,  I do) because you are always negative.  Social Media (especially if you are trying to create a brand and a business) is not the place to air your dirty laundry and talk about everything that is horrible.  


I’m not saying you can't keep it real or be vulnerable.  There are times that we have bad days and you can put it out there but you can do that without sounding negative.  You can actually put a positive spin on it.  Don’t post about your terrible headache...for the love of all things oily you just got done posting how the oils changed your health!  Reach out to a friend in private to talk about the things that are making you mad in life. People go to social media to escape reality not dwell in someone else's.  Everything going wrong today?  Awesome...take a pic with your favorite calming oil and say "It has been a stepped in dog puke, coffee on my shirt, left my sunglasses at the grocery store kinda day... #givemeallthevalor #sometimelifeisntshiny #andthatsok"  Ya feel me?  SPIN IT!  Use the bad to relate to people.  I promise people will say "ME TOO" rather than scrolling past your angry rant.  

 Questions improve engagement.  You can make your posts fun and interactive by ending them with a little question!  Ask for advice, or tips!  This keeps them involved.  It triggers the facebook magic fairy to show this person your posts more if they comment on your post.  People like to be heard.  You asking a question gives them a chance to talk about them.  I did a post once of a picture of my daughters tangles nappy hair and asked what the heck I do to tame it...TONS of engagement.  I learned something and interacted with people that NEVER comment on my posts.  I also did one with a pic of my empty gas light and 0 miles to empty and said "Where my E riders at? ✋ Anyone wanna guess how many gallons I just got in my 20 gallon tank?" I STILL to this day get people people tagging me in pics of their gas needle or in articles about why you should not drive on an empty tank.  Be creative. Involve your friends.  Sidenote: It does get obvi when people do this with every single post.  Sprinkle them in. 

Questions improve engagement.  You can make your posts fun and interactive by ending them with a little question!  Ask for advice, or tips!  This keeps them involved.  It triggers the facebook magic fairy to show this person your posts more if they comment on your post.  People like to be heard.  You asking a question gives them a chance to talk about them.  I did a post once of a picture of my daughters tangles nappy hair and asked what the heck I do to tame it...TONS of engagement.  I learned something and interacted with people that NEVER comment on my posts.  I also did one with a pic of my empty gas light and 0 miles to empty and said "Where my E riders at? ✋ Anyone wanna guess how many gallons I just got in my 20 gallon tank?" I STILL to this day get people people tagging me in pics of their gas needle or in articles about why you should not drive on an empty tank.  Be creative. Involve your friends.  Sidenote: It does get obvi when people do this with every single post.  Sprinkle them in. 

 Do you enjoy it when something you post gets 50 likes and a bunch of comments?  Other people do too!  Spend time commenting on your friends’ posts.  “press the like button!”  but don’t just do that, comment too.  This is part of the building your relationship aspect.  Show your friends that you care about them.    It also makes your posts pop up in their feed and their posts in yours.  Also, give some love to your fellow oiler friends.  If their post pops up in your feed comment or like it.  I will make it a more popular post and circulate more.  Same with your own posts.  Don’t like comments as they come...go back the next morning and like them and for the heck of it like your own post.  It is the equivalent of “reactivating” that post and making it pop up again.

Do you enjoy it when something you post gets 50 likes and a bunch of comments?  Other people do too!  Spend time commenting on your friends’ posts.  “press the like button!”  but don’t just do that, comment too.  This is part of the building your relationship aspect.  Show your friends that you care about them.    It also makes your posts pop up in their feed and their posts in yours.  Also, give some love to your fellow oiler friends.  If their post pops up in your feed comment or like it.  I will make it a more popular post and circulate more.  Same with your own posts.  Don’t like comments as they come...go back the next morning and like them and for the heck of it like your own post.  It is the equivalent of “reactivating” that post and making it pop up again.

 Stay with me here.  I have a point I promise.  There is nothing I like more than a challenge or an awesome play on words.  You don’t need to be super obvious, black/white with your post!  That is the beauty of a compliant post.  You can get your point across and remain compliant.  Have FUN with it.  If you are confused or worried about posting please run your post past your upline.  Also check out this  PAGE .     You don’t have to say “my allergies are so bad but this helped”  make it fun say “nice try planet”  or “finally, I can breave” or my favorite "the trees and plants are having sex...lucky I have this" #nicetrysexdust

Stay with me here.  I have a point I promise.  There is nothing I like more than a challenge or an awesome play on words.  You don’t need to be super obvious, black/white with your post!  That is the beauty of a compliant post.  You can get your point across and remain compliant.  Have FUN with it.  If you are confused or worried about posting please run your post past your upline.  Also check out this PAGE.  


You don’t have to say “my allergies are so bad but this helped”  make it fun say “nice try planet”  or “finally, I can breave” or my favorite "the trees and plants are having sex...lucky I have this" #nicetrysexdust

 Do not use 50 hashtags on Facebook.   Choose 2 or 3.  Make them funny.   Don't use #youngliving unless you are completely sure that every single post you made in your entire life has been compliant. #protip  I personally love hashtags but I don't use them the way they were originally made for Twitter,  I use them a ton to show my personality.  I do my best work with hashtags.  I laugh at myself while I write them.  😂  When I posted about reading with my son I used #Billymadison #ttttttodayjunior #cantijustreaditforyou  You don’t have to use hashtags but if you can add a layer of fun to your post.  DO IT!   There is an actual reason for hashtags on Twitter and IG. I am not proficient enough to teach but The Lemon Dropper Veep Liz Bienas did a pretty rad post on the why and how for Instagram and you can read it on her blog  HERE .

Do not use 50 hashtags on Facebook.   Choose 2 or 3.  Make them funny.   Don't use #youngliving unless you are completely sure that every single post you made in your entire life has been compliant. #protip

I personally love hashtags but I don't use them the way they were originally made for Twitter,  I use them a ton to show my personality.  I do my best work with hashtags.  I laugh at myself while I write them.  😂

When I posted about reading with my son I used #Billymadison #ttttttodayjunior #cantijustreaditforyou

You don’t have to use hashtags but if you can add a layer of fun to your post.  DO IT!


There is an actual reason for hashtags on Twitter and IG. I am not proficient enough to teach but The Lemon Dropper Veep Liz Bienas did a pretty rad post on the why and how for Instagram and you can read it on her blog HERE.

 The traffic that's driven to your posts are a direct result of what kind of interaction you get in the first five minutes of being on Facebook. What??! FIVE minutes!? That's crazy! When you post on social media, the platform picks a sample audience of your followers to see that post. In the first five minutes, if there's enough interaction, via likes and comments, it will then push it into the feeds of even more of your followers. This will continue as long as you have good interaction numbers--unless, of course, you don't get enough interaction in the first five minutes and in that case, it's going to make it much more difficult to get your post in front of a larger audience. The first five minutes is crucial!  How do you make certain your post gets the best chance of being seen?  Try these three things:  1. Like your own post. No, seriously. This is all about the numbers & you need to be sure to give yourself the best chance to be seen. If you have multiple profiles or pages you manage, like your post with those accounts, too. Since interaction is so important, you need to do whatever you can to get those likes!  2. Ask your groups to help you when you make a new post. We used to do this a lot when the Lemon Droppers were just getting started, but we slowed down when our feed was flooded with only LD people & our own posts became overrun with "me too!"s and "right?!"s. Since we only need the likes to keep our posts at the top of the page, please be cautious in over-commenting on someone else's post--it can quickly turn into a typical, MLM, salesy thing. Just like it, unless you can truly add value to their post without stepping over that line. You can link in #TeamWERK or in your other team pages, but be aware that it should be within the first five minutes so maybe give a few minute warning before posting or PM some ride or die oiler friends you know you can count on. Be sure to repay the favor to your teammates when they ask for help too--within the first five.  3. Make sure you reply back every single time someone comments on your thread to give it even more interaction. Try to involve them in conversation in those first five minutes. Oh, and be sure you're going old-school and tagging them in a new comment rather than replying to their comment. On FB, the reply button doesn't count toward the interaction analytics the way a new comment does.  What?    Mind. Blown. 

The traffic that's driven to your posts are a direct result of what kind of interaction you get in the first five minutes of being on Facebook. What??! FIVE minutes!? That's crazy! When you post on social media, the platform picks a sample audience of your followers to see that post. In the first five minutes, if there's enough interaction, via likes and comments, it will then push it into the feeds of even more of your followers. This will continue as long as you have good interaction numbers--unless, of course, you don't get enough interaction in the first five minutes and in that case, it's going to make it much more difficult to get your post in front of a larger audience. The first five minutes is crucial!

How do you make certain your post gets the best chance of being seen?

Try these three things:

1. Like your own post. No, seriously. This is all about the numbers & you need to be sure to give yourself the best chance to be seen. If you have multiple profiles or pages you manage, like your post with those accounts, too. Since interaction is so important, you need to do whatever you can to get those likes!

2. Ask your groups to help you when you make a new post. We used to do this a lot when the Lemon Droppers were just getting started, but we slowed down when our feed was flooded with only LD people & our own posts became overrun with "me too!"s and "right?!"s. Since we only need the likes to keep our posts at the top of the page, please be cautious in over-commenting on someone else's post--it can quickly turn into a typical, MLM, salesy thing. Just like it, unless you can truly add value to their post without stepping over that line. You can link in #TeamWERK or in your other team pages, but be aware that it should be within the first five minutes so maybe give a few minute warning before posting or PM some ride or die oiler friends you know you can count on. Be sure to repay the favor to your teammates when they ask for help too--within the first five.

3. Make sure you reply back every single time someone comments on your thread to give it even more interaction. Try to involve them in conversation in those first five minutes. Oh, and be sure you're going old-school and tagging them in a new comment rather than replying to their comment. On FB, the reply button doesn't count toward the interaction analytics the way a new comment does.

What?  

Mind. Blown. 

 * They tell HOW you used an oil that day, or WHY you love it.  * They contain a picture. People tend to remember posts with personal pictures, and will stop and look at a picture instead of scrolling over it.  * They engage the reader with a situation to which they can relate. "Remember that time your kit left a sippy cup under the car seat for a week? Purification knocked out the smell that I thought would linger forever."  * They contain humor. Everyone loves a post that makes them laugh.  * They end with a question. A question engages the reader, and makes it more likely that you will get comments, which boosts the posts to be viewed by more people. "Am I the only one whose kids get sick on the Holidays? Thank goodness for Peppermint!"  * They are filled with EXCITEMENT. When you are excited - people are excited.  *They GIVE the reader something - a recipe, a tip, something to make their life a little better. They teach something.  * They are CONSISTENT in frequency. You have to be talking every week about how you are using the oils. If you don't talk about oils for 6 weeks, then throw up a post that you are ordering and people can add to your order... you are going to hear "chirp chirp" crickets.  *They allow people to say "ME TOO".   Everyone wants to relate with others.   *They are vulnerable. Honest. Raw.  Is the reason you started using oils kinda painful?  Chances are if you are honest and share you will help someone that is suffering the way you were.  Share.      These kind of posts ^^ let people know that you are enthusiastic and love your oils and you’re an expert. People will want to come to you when you are talking in this way. They are non sales-y, not intimidating, and they intrigue the reader.

* They tell HOW you used an oil that day, or WHY you love it.

* They contain a picture. People tend to remember posts with personal pictures, and will stop and look at a picture instead of scrolling over it.

* They engage the reader with a situation to which they can relate. "Remember that time your kit left a sippy cup under the car seat for a week? Purification knocked out the smell that I thought would linger forever."

* They contain humor. Everyone loves a post that makes them laugh.

* They end with a question. A question engages the reader, and makes it more likely that you will get comments, which boosts the posts to be viewed by more people. "Am I the only one whose kids get sick on the Holidays? Thank goodness for Peppermint!"

* They are filled with EXCITEMENT. When you are excited - people are excited.

*They GIVE the reader something - a recipe, a tip, something to make their life a little better. They teach something.

* They are CONSISTENT in frequency. You have to be talking every week about how you are using the oils. If you don't talk about oils for 6 weeks, then throw up a post that you are ordering and people can add to your order... you are going to hear "chirp chirp" crickets.

*They allow people to say "ME TOO".   Everyone wants to relate with others. 

*They are vulnerable. Honest. Raw.  Is the reason you started using oils kinda painful?  Chances are if you are honest and share you will help someone that is suffering the way you were.  Share. 

 

These kind of posts ^^ let people know that you are enthusiastic and love your oils and you’re an expert. People will want to come to you when you are talking in this way. They are non sales-y, not intimidating, and they intrigue the reader.

 The next kind of posts are those that many of us do regularly... however they will not be effective **unless** they are preceded with effective posts like above.  "I'm ordering! Do you want to add on?"  "XYZ is the promo for this month!"  "ABC is on sale this month only!"  "The starter kit just changed"  "This new blend was just released?"  "Look what's back in stock!"   All of these posts are slightly "salesy" posts. Yes, we want people to know that Deep Relief is back in stock. But unless you've already been talking about how amazing Deep Relief is... no one will care. Yes, we want people to know that RC is now in the kit. But, that means nothing unless you are raving about how much you use it. These type of posts are appropriate but should be used sparingly and AFTER you've been consistently posting effective posts. If you RAVE about how Dragon Time keeps your family alive (HOLLA ) THEN people will be happy to hear that it is 20% off for Black Friday. Catch my drift?

The next kind of posts are those that many of us do regularly... however they will not be effective **unless** they are preceded with effective posts like above.

"I'm ordering! Do you want to add on?"

"XYZ is the promo for this month!"

"ABC is on sale this month only!"

"The starter kit just changed"

"This new blend was just released?"

"Look what's back in stock!"


All of these posts are slightly "salesy" posts. Yes, we want people to know that Deep Relief is back in stock. But unless you've already been talking about how amazing Deep Relief is... no one will care. Yes, we want people to know that RC is now in the kit. But, that means nothing unless you are raving about how much you use it. These type of posts are appropriate but should be used sparingly and AFTER you've been consistently posting effective posts. If you RAVE about how Dragon Time keeps your family alive (HOLLA ) THEN people will be happy to hear that it is 20% off for Black Friday. Catch my drift?

 *Talking money on your thread. When people ask how much something is - message them privately. There may be others thinking the same thing - and if you put a price on the thread, then others won't contact you with questions. You want to be able to open a conversation with people via PM so you can help educate them and tailor the kit to their needs and SHOW them the value.  * saying things like "Let me know if you are interested" or "message me for more details" I KNOW IT'S HARD NOT TO SAY THIS. Why not? Because these phrases trigger the subconscious to expect a sales push. And they subconsciously put up a "sales wall" to protect themselves from the sales push. If you've just shared an amazing story about how Lavender helps you relax at night - That is ALL you need to say. People that have the same issue WILL contact you if they are interested. They WILL either mention on your thread or they WILL PM you. And there will be no wall. They are coming to you for help.

*Talking money on your thread. When people ask how much something is - message them privately. There may be others thinking the same thing - and if you put a price on the thread, then others won't contact you with questions. You want to be able to open a conversation with people via PM so you can help educate them and tailor the kit to their needs and SHOW them the value.

* saying things like "Let me know if you are interested" or "message me for more details" I KNOW IT'S HARD NOT TO SAY THIS. Why not? Because these phrases trigger the subconscious to expect a sales push. And they subconsciously put up a "sales wall" to protect themselves from the sales push. If you've just shared an amazing story about how Lavender helps you relax at night - That is ALL you need to say. People that have the same issue WILL contact you if they are interested. They WILL either mention on your thread or they WILL PM you. And there will be no wall. They are coming to you for help.

 Wanna know what makes me want to punch a puppy?  GRAPHICS!  There is a time and a place friends and that time and place is almost NEVER.  Is it easy? You betcha.  Is it effective?  Not so much.  Does it tell your story? NO!  (adding "i heart lavender" above it does not qualify as making it personal)  If we are having a class awesome, post the graphic.  Having a sale? Sure. Share that. But please tell your story.  Show them as part of your life because they are.  Don't cheapen them with a lousy graphic, attach some emotion to them.  MAKE PEOPLE SAY "ME TOO"  I promise you that is what will make you successful.  PEOPLE DO NOT BUY DRILLS, THEY BUY HOLES.  People want solutions.  Graphics show them a picture of a drill but they want their allergies to stop flaring up, they want their toddler to stop acting a fool, they want to sleep well.  You want to post about what oils can do FOR them, the value they will add to their lives and they will want to buy a hole.   Get it?  Graphics bad.  Personal testimony good.     

Wanna know what makes me want to punch a puppy?  GRAPHICS!  There is a time and a place friends and that time and place is almost NEVER.  Is it easy? You betcha.  Is it effective?  Not so much.  Does it tell your story? NO!  (adding "i heart lavender" above it does not qualify as making it personal)  If we are having a class awesome, post the graphic.  Having a sale? Sure. Share that. But please tell your story.  Show them as part of your life because they are.  Don't cheapen them with a lousy graphic, attach some emotion to them.  MAKE PEOPLE SAY "ME TOO"  I promise you that is what will make you successful.  PEOPLE DO NOT BUY DRILLS, THEY BUY HOLES.  People want solutions.  Graphics show them a picture of a drill but they want their allergies to stop flaring up, they want their toddler to stop acting a fool, they want to sleep well.  You want to post about what oils can do FOR them, the value they will add to their lives and they will want to buy a hole.   Get it?  Graphics bad.  Personal testimony good.  

 

 Going LIVE on FB is all the rage right now.  People are having huge success by doing quick videos opening a starter kit, making a quick DIY or just popping on to chat about something random.  People are searching for connection and they feel like they are hanging out with you when you go LIVE.  You are allowing them into your home or where ever you happen to be.   HERE  is a quick article on ways to use FB LIVE to help your business!

Going LIVE on FB is all the rage right now.  People are having huge success by doing quick videos opening a starter kit, making a quick DIY or just popping on to chat about something random.  People are searching for connection and they feel like they are hanging out with you when you go LIVE.  You are allowing them into your home or where ever you happen to be.  HERE is a quick article on ways to use FB LIVE to help your business!